Learning managers

Are you like Lawrence?

Vintage photo of man pointing at reader.‘ Elearning? We’ve got the notes from the face to face course, and all the Powerpoint presentations. We can get a voiceover and use the slides. How hard can it be? Just do it!’

Or like Sophie?

‘We have to start producing elearning but I’m not technical. I don’t go in for all that programming stuff. I want someone to build it for me – probably an IT specialist, maybe a programmer? Just don’t ask me tecchie stuff.’

I'm sure you're not either of them, but you might have your own Lawrence or Sophie in your organisation, struggling with elearning.

  • not enough time to get to grips with it
  • don't speak the same jargon as suppliers
  • no resources for sophisticated video and animation
  • wondering how you're going to fit in all the information your compliance officer wants in
  • wanting to make it work for the widest audience but not so bland that nobody can relate to it


Elearning isn't computer science.  Nor is it about sticking course notes on-screen.

The first shift to make

The first shift is to move from ‘What do they need to know?’ to ‘What do they need to do differently?

I can help you with that analysis.

A fresh pair of eyes

Even if you already have an in-house team or a supplier lined up, it can be helpful to have a fresh pair of eyes for the kickoff stage. Historic England certainly did (See the Case Study).

Having got the analysis, I can

  • Review successive drafts as the project progresses (as I did for The Edge Picture Company)
  • Script the course for you or your supplier to build (as I did for Coachwise and Goodpractice)
  • Build it in Storyline or your preferred authoring tool (as I did for Aberlour and Sense Scotland)

You have an in-house team?

I enjoy working with in-house teams to raise their game, over the short or longer term. I can deliver any development you need on instructional design, Action Mapping, blended learning or scenario-based learning.

What I don't do

I don’t advise on Learning Management Systems (LMS) or on the selection of authoring tools.

Also, I don’t take on large projects where I’d have to project manage other teams working on a lot of modules at once.  I like to work fairly informally at a lower level.

There are lots of companies around who will do these better than I can, and I’ll put you in touch with them.

What I do do is:

  • create elearning
  • script elearning
  • write realistic scenarios
  • analyse training needs
  • select the best blend
  • design performance support
  • coach and mentor your team.

What's on this site for you?

There's a lot of practical help here.

Start with Action Mapping.

There are two complete series of posts here on scenarios:

  • The Designing Predicaments Workbook is a free template for simple scenarios. This video series will help you get the best from it.
  • The Branching Scenario Out Loud series shows how I built a more complex scenario, from needs analysis to final Storyline product.

My charges are simple: £300 a day or £250 for a half day Action Mapping session for your project - more here.

If you'd like to discuss how we could work together to make your learning more effective just pop your details here:

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