Designers and developers

Norman Lamont
Norman Lamont (credit Yasmin Egner)

Your new elearning project is about to start. Everyone else seems to know exactly what they want it to be:

  • Make it microlearning!
  • Make it just job aids!
  • But check they've read every page!
  • Make sure there's a test!
  • But don't make it boring!
  • And here's the PowerPoint deck of everything they need to know! 

Some say instructional design no longer applies in a YouTube world - people can learn from anything.

But there's a difference between providing material for people who really want to learn to do something now, and helping people develop for their jobs.

They may not want to do it at all. And when they start they want it concise and interesting.

That's what I mean by instructional design.

I can help with all aspects of learning design, but over the years I've focused particularly on Action Mapping and scenarios.

Action Mapping

This is the guided conversation designed by Cathy Moore to start off any kind of training project effectively. I've run scores of Action Mapping sessions for other people's projects, and helped Cathy on her last UK event.

I can run an Action Mapping session for you or I can train you and your team to run them.

What exactly is this Action Mapping?

How should I run an Action Mapping meeting?

How do you get from an Action Map to some content in the same meeting?

Why would I bring in someone to Action Map at the beginning of a project when I already have a designer or supplier lined up?

I did this for a lot of project teams at Lloyds Banking Group - the project teams said they had a better understanding of what they wanted from the supplier, and the suppliers said it made the relationship with the teams easier.

Historic England brought me in to facilitate a new project with another supplier. Here's the Case Study.


Scenarios aren't just 'what would you do?' hypothetical questions. They borrow elements from games and interactive fiction to give learners practice at real-life decisions.

I can write your scenarios, help you write them or run a workshop on scenario-writing for you.

There are two complete series of posts here on scenarios:

  • The Designing Predicaments Workbook is a free template for simple scenarios. This video series will help you get the best from it.
  • The Branching Scenario Out Loud series shows how I built a more complex scenario, from needs analysis to final Storyline product.

Introducing scenarios (with examples)

What are scenarios good for?

What aren't they good for?

Is a scenario like a hypothetical question?

How do I get a believable story?

Can't people get through a scenario without getting the learning points?

Let's talk

You know your audience, you know your tools. You're creative. I can help you with direction, structure and planning.

Here's how I've worked with other elearning teams:

  • one-off script reviews
  • ongoing coaching/mentoring
  • scriptwriting
  • Action Map facilitation
  • Storyline training
  • full design and develpment.

I don't do Learning Management Systems and authoring tool selection, video and animation.

What I charge

Drop me line below and we can have an informal chat about what's challenging you in elearning today. If I can't help I'll put you in touch with someone who will.

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