Action Mapping

How do you stop learning material becoming an ‘information attack’?  How do you get it to mirror what people do at work, so they recognise their own situation? How do you make it easy for the organisation to know it’s going to be effective and measurable?

Cathy Moore came up with an easy-to-learn framework to manage all this at the start of a project: Action Mapping!  If you’re involved in course design – digital or face to face – you need this in your toolbox.


Action Mapping is a five-stage conversation between you and your Subject Experts and sponsor.

  1. What are the business measures you can use to know if your project will make a difference?
  2. What do people need to do in their jobs – not in the learning course – to improve those measures?
  3. Why aren’t they doing it? Do they need training or something else?
  4. How could they practice their skills to make them better?
  5. (Finally) what’s the bare minimum of information you’ll need to give them, and what form it should be in?

I’ve worked closely with Cathy, presented on Action Mapping at Learning Technologies 2013 and run Action Map sessions for Lloyds Banking Group and for charities like Citizens Advice Scotland, English Heritage, Aberlour Children’s Trust and Sense Scotland.

I can help you get your project started off on the right lines.


More on Action Mapping


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